Purpose

We are a design studio in Berlin and work with brave brands and companies who share our belief that good design adds value and, ultimately, enriches lives.


We support startups and collaborate with cultural and commercial institutions to tell stories and shape their identities and services via smart design solutions across all media.


We are serious play.



Serious research, playful exploration. Using visual communication to spark honest, emotional dialogue on a human scale.


Founding partners

Stefanie Aurich
+49 30 420 113 62

Mail︎︎︎



Areas of expertise 

Creative Direction 
Corporate Identity
Brand Consultancy
UI + UX Design
Editorial Design



We create

Key Visuals
Visual Identities
Websites
Magazines
Book Cover
User Interfaces
Information Graphics
Poster and Artworks
Label & Packages
Movie Titles + Props


Leistungen 

Corporate Design
Naming & Claiming
Layoutsystematik
Bildsprache
Farbwelt
Typografie
Icons (Piktogramme)
Onlinelösungen
Kampagnen
Verpackungsdesign

Markenentwicklung, Erscheinungsbilder, Logo-Entwicklung, Geschäftsausstattung, Design-Manuals, Grafikdesign, Buch- Katalog- und Magazingestaltung, Ausstellungs- und Eventkommunikation, Packaging, Printmedien, Plakate, Flyer, Webdesign, Responsive Webdesign, Mobile Anwendungen, Web-Applikationen, Kommunikation im Raum, Ausstellungsgestaltung, Leit- und Orientierungssysteme, Informationssysteme


Clients (Selection)

Aufbau Verlag 
Bastei Lübbe
Bauderfilm
Counterfilm 
Etsy  
Goethe Institut

Staatliche Kunstsammlungen Dresden
Small Improvements
Sony Classical
The Times
Tobis Film
WWF



Awards (Selection)

︎ SND #31 for Eureka Magazine
︎ British Press Awards
︎ Art Directors Club Germany 
︎ DDC Award 
︎ Design Award of Germany 
︎ iF Communication Design
︎ Output Award








serious play
Reinickendorfer Str. 17
13347 Berlin
Get directions︎

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2021 © serious play