20 Years of Trust

Edelman | Tortoise

Every year, global communications firm Edelman studies shifts in public trust in major institutions through its Trust Barometer survey. To mark 20 years of the survey, designbyst︎︎︎ worked with the newsroom, Tortoise, and Edelman to produce a publication reviewing the changes. Sent to global business leaders, it encourages readers to prioritise trust-building behaviour – to improve business and society.

serious play was commissioned by designbyst to develop and create various information graphics, charts and tables.