20 Years of Trust

Edelman, Tortoise

Every year, global communications firm Edelman studies shifts in public trust in major institutions through its Trust Barometer survey. To mark 20 years of the survey, designbyst︎︎︎ worked with the newsroom, Tortoise, and Edelman to produce a publication reviewing the changes. Sent to global business leaders, it encourages readers to prioritise trust-building behaviour – to improve business and society.

serious play was commissioned by designbyst to develop and create various information graphics, charts and tables.